Belle Amour was opened in the fall of 2012 by Michelle McCaulla, her vision was to have a store which was unique and catered to brides of all different backgrounds, shapes, sizes and more.  Over the years Belle Amour has become the premier destination for wedding dresses and bridesmaid dresses in North West Ohio and South East Michigan.  With almost 4000 square feet of showroom space located in downtown Toledo, Belle Amour showcases a carefully curated range of bridal gowns from leading designers around the world.  We have over 200 wedding dresses in our orderable collection and over 100 in our Loft at Belle Amour which are ready to take home the day you find the one.  Our attentive and conscientious stylists work tirelessly to match each bride’s unique style to their dream dress for their wedding day.  

Belle Amour has the largest selection of bridesmaid dresses to choose from with over 300 as well as a vast selection of mothers and flower girl dresses to help you create your wedding day vision.

Belle Amour Bridal isn’t a stuffy boutique. We’re a team of real people who genuinely love helping brides have a great experience—no pressure, no drama. We believe finding your wedding dress should feel exciting, a little emotional, and a lot more fun than you thought. Our shop has helped thousands of Ohio and Michigan brides feel amazing in their gowns—and we can’t wait to meet you next